The Hero's Journey
The classic: ordinary world → call to adventure → trials → transformation → return. Works for personal stories and product launches alike.
Frameworks that make your ideas unforgettable.

The classic: ordinary world → call to adventure → trials → transformation → return. Works for personal stories and product launches alike.
Paint the problem (before), show the ideal outcome (after), then explain how to get there (bridge). Great for persuasive talks.
"Once upon a time… Every day… One day… Because of that… Until finally…" Simple. Powerful. Universally effective.
Start in the middle of the action. Drop the audience into a dramatic moment, then backtrack to explain how you got there.
Open story A, then B, then C. Close C, B, A. Creates suspense and a satisfying sense of resolution.
Identify the problem, make it feel urgent and painful, then present your solution. Classic sales and keynote structure.